Exposing her to even more local cuisine, and developing a love of the beverage industry. While working in fine dining in Hawaii, she also ran a market in her favorite beach town. After spending summers in Hawaii, she knew that was her next stop. Growing up in the South she first began her career being on the grand opening team of a number of restaurant chains. A career around fabulous food, delicious cocktails, and wondrous events. When I'm not working you'll find me: On the mountain bike trails of the San Gabriel Mountains.įave think about being a part of the Hella Team: Working together to define new spaces of celebration and wellness in the beverage industry.Īlicia Hollinger has spent her life living in three different places but all having one thing in common. The next place I hope to enjoy a delicious cocktail: NYC or nowhere. But Smoked Chili Bitters is always indispensable in my kitchen and bar cart. Bitters & Soda Lemon Lime is competing for my top spot. Or, when feeling festive, a fresh Margarita on the rocks with salt and a few dashes of Orange Bitters.įavorite Quote: "The upside of painful knowledge is so much greater than the downside of blissful ignorance." ~Sheryl Sandberg Go-To Drink Order: Rye & Soda with a lemon and Ginger Bitters. Everyday, his gold is to remain curious and work to design that space at the intersection of consumer insights, company DNA, and categorical awareness, while utilizing the culture surrounding all of us. He believes that great brands define and own a clear space in which they plant their flag. There, he heads up all things relating to Direct-to-Consumer (D2C), e-commerce, and underlying communication and supply chain systems. Today, he resides once again on the left coast, Los Angeles where he upholds his post as a founding partner of the craft cocktail company, Hella Cocktail Co.
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